of consumers value brands that treat their data responsibly.
Our mission is to provide a secure, transparent and mutually beneficial space where individuals and brands can fairly trade cash for behavioural insights as they happen, solidifying a two-way partnership between consumers and brand.
The Vault consumer app is now available to download!
We bridge the gap between consumer and brand by paying people, not powerhouses, for zero-party data.
Powering an AI integrated data and engagement platform that aggregates only meaningful data to produce one source of true behavioural identity granular to the individual.
The result?
We craft a singular source of continuously shifting behavioral insights that generate audiences based on real people, in the moment. Enabling automated and sequenced personalised communications based on intent, location, and time, with dynamic in-context messaging.
Having trouble navigating the data dilemma?
To achieve or maintain competitive advantage in the marketing space, data is key.
What’s more, striking a balance between obtaining high-quality insights whilst still respecting consumer privacy can be a challenge – and there’s lots of factors at play:
Data Privacy
& Compliance
By restricting the use of collected data, brands are encountering inefficiencies in their marketing strategies, resulting in less effective campaigns and a lower return on investment.
Consumer Trust
& Loyalty
To gain a trusted understanding of consumers, brands are forced to drive multichannel promotions to include many data sources - yet they don’t yet speak to each other for a unified consumer identity.
Demographic-driven Personalisation
Personalisation limited to static segmentation that doesn’t account for human-nuances and change of intent.
Technical Barriers
Dated technology that absorbs funds and capacity to simply stand still, making market adaptation to data-driven strategies increasingly difficult.
Strained Budgets
More data requires more storage, more security, more people with the right skills = more cost, with little proven return on investment.
Data volume
& Quality
The sheer volume of data generated can be impossible to process and augment into useful insights within the transacting window.
Be at the forefront of data innovation in our Vault partnership program
Why partner with start-ups?
Partnering with tech startups brings innovation and agility to established organisations, injecting a fresh perspective and cutting-edge solutions. Nimble and unencumbered by legacy systems, startups offer a low-cost avenue for staying ahead of industry trends through inventive problem-solving and rapid adaptation to emerging technologies.
Why join the Vault partnership program?
Joining the Vault partnership program provides a unique opportunity to transcend the limitations of the current data and marketing landscape. Founded by industry professionals frustrated with low-quality, non-consensual data, Vault dares to innovate and offer a fresh approach.
A pre-launch collaboration with Vault establishes a symbiotic relationship, allowing your organisation to benefit from our innovative solutions and agile methodologies, fostering a dynamic exchange of knowledge for mutual progress and future-proofing in the ever-evolving digital landscape.
Keen to attack your data challenges head on?
By teaming up with us at this pivotal juncture you’ll be leveraging our vast expertise and pre-launch tools to secure a competitive edge.
Learn more by joining us by booking an appointment or registering for one of our webinars.
We are ready to revolutionise the world of consumer data, are you?
Whether you are simply curious to learn more about how we work, interested in testing our tools in your business, need some general data advice, or are looking to invest in a technology like ours, complete our contact form and we will be in touch.
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