Product

of business leaders say we have reached a tipping point in which customers are demanding control of their data.

Stay ahead of the curve with Vault

We transform raw data into actionable insights for your brand.

The challenges with data-driven marketing:

Maximising Resources

Optimising technology and data skills for precise marketing efforts, while ensuring effective budget allocation.

Targeting Consumers Directly

Create precise consumer personas, turning data into actionable insights that fuel targeted strategies.

Handling Data Responsibly

Effectively managing the collection, processing, and storage of data while adhering to ethical standards and regulatory requirements, ensuring responsible and secure data handling.

Building Consumer Trust

Platform powered by consented, ethically-sourced insights from consumers’ web searches, app interactions, and geolocation data.

Adapting to Changing Market

Adapting strategies to rapidly changing market dynamics, competitor actions, and regulatory shifts by providing accurate and timely updates to inform decision-making.

Maintaining Quality Data

Ensuring the quality and timeliness of data to make informed decisions in real-time, addressing potential issues with data accuracy and reliability.

Maximising Resources

Optimising technology and data skills for precise marketing efforts, while ensuring effective budget allocation.

Targeting Consumers Directly

Create precise consumer personas, turning data into actionable insights that fuel targeted strategies.

Handling Data Responsibly

Effectively managing the collection, processing, and storage of data while adhering to ethical standards and regulatory requirements, ensuring responsible and secure data handling.

Building Consumer Trust

Platform powered by consented, ethically-sourced insights from consumers’ web searches, app interactions, and geolocation data.

Adapting to Changing Market

Adapting strategies to rapidly changing market dynamics, competitor actions, and regulatory shifts by providing accurate and timely updates to inform decision-making.

Maintaining Quality Data

Ensuring the quality and timeliness of data to make informed decisions in real-time, addressing potential issues with data accuracy and reliability.

Start making data-driven marketing decisions

Users of our B2C platform opt-in to share their web search, app and geolocation data so you can understand the demographics, interests, and behaviours of each of your customers.

Proactively pay consumers for choosing to share zero-party insights through our trusted and controlled platform.
Consented user web search, app and geolocation data.
Connect with the right users, at the right time, in exactly the right place.
Gives real-time updates on market dynamics, competitor moves, and regulatory changes.
Create precise consumer personas, turning data into actionable insights that fuel targeted strategies.
Uses predictive analytics to predict trends, enhance customer engagement, and tailor marketing efforts with precision.
Platform powered by consented, ethically-sourced insights from consumers’ web searches, app interactions, and geolocation data.
Analyses macroeconomic factors that impact your business, from geopolitical events to economic trends.
Gain instant insights as they unfold, empowering your brand to make agile, informed decisions.

Our solution benefits brands and consumers

It starts with the consumers

App users can learn to understand and manage their online data privacy

Opted-in consumers can store their zero-party data securely in Vault and sell it to chosen brands

Consumers are paid ethically for their data

Creating the UK’s most ethical data platform for everyone

Partner brands get real and actionable insights

We anonymise any consumer data and AI transforms it into insights for partner brands

Make data-driven decisions with zero-party data.

Users of our B2C app opt-in to share their zero-party data in the form of their geolocation, web search and app data, which we transform into actionable insights for our partner brands to use on our B2B platform.

What is zero-party data?

Zero-party data is data which consumers voluntarily and proactively consent to share – making it the most accurate and ethical way of data collection for brands.

See how we compare with other data platforms

	Vault to Brand					Vault to Customer
	On demand insights platform (market, industry, business, customer)	Zero Party data access	Market research (survey & focus groups direct to customer)	Testing (product and creative direct to customer)	DSP & social dynamic advertising management platform	Cash for data	Other payment for data	Privacy of data	Data permission trigger
Vault	✓	✓	✓	✓	✓	✓	✓	✓	✓
Skyrise	✓	×	×	×	×	×	–	×	×
Regital	×	×	×	×	✓	×	–	×	×
Nielsen	✓	×	✓	×	×	×	Priczes	×	×
UBDI	×	✓	×	×	×	✓	£	✓	×
Datacy	×	✓	×	×	×	✓	Waiting list	✓	×
CitizenMe	×	✓	✓	×	×	✓	£	✓	×
Gener8	×	✓	×	×	✓	✓	Points for auction	✓	×
Brave (US)	×	✓	×	×	✓	×	Crypto	✓	×
WeAre8	×	×	×	✓	×	✓	£	×	×

Vault Blogs

We’re making
data work for everyone.

The challenges with data-driven marketing:

Maximising Resources

Targeting Consumers Directly

Handling Data Responsibly

Building Consumer Trust

Adapting to Changing Market

Maintaining Quality Data

Start making data-driven marketing decisions

Users of our B2C platform opt-in to share their web search, app and geolocation data so you can understand the demographics, interests, and behaviours of each of your customers.

Our solution benefits brands and consumers

It starts with the consumers

Consumers are paid ethically for their data

Partner brands get real and actionable insights

Make data-driven decisions with zero-party data.

Users of our B2C app opt-in to share their zero-party data in the form of their geolocation, web search and app data, which we transform into actionable insights for our partner brands to use on our B2B platform.

What is zero-party data?

Zero-party data is data which consumers voluntarily and proactively consent to share – making it the most accurate and ethical way of data collection for brands.

See how we compare with other data platforms

Interested in joining
us as a brand?

Let's talk.

We've worked with.

The challenges with data-driven marketing:

Maximising Resources

Targeting Consumers Directly

Handling Data Responsibly

Building Consumer Trust

Adapting to Changing Market

Maintaining Quality Data

Maximising Resources

Targeting Consumers Directly

Handling Data Responsibly

Building Consumer Trust

Adapting to Changing Market

Maintaining Quality Data

Start making data-driven marketing decisions

Users of our B2C platform opt-in to share their web search, app and geolocation data so you can understand the demographics, interests, and behaviours of each of your customers.

Our solution benefits brands and consumers

It starts with the consumers

Consumers are paid ethically for their data

Partner brands get real and actionable insights

Make data-driven decisions with zero-party data.

Users of our B2C app opt-in to share their zero-party data in the form of their geolocation, web search and app data, which we transform into actionable insights for our partner brands to use on our B2B platform.

What is zero-party data?

Zero-party data is data which consumers voluntarily and proactively consent to share – making it the most accurate and ethical way of data collection for brands.

See how we compare with other data platforms

Interested in joining us as a brand?

Let's talk.

We've worked with.

Interested in joining
us as a brand?